Customer Focused Stores
The speciality stores are known to be customer focused as they only focus on one or two category products, which customer may ask for. As compared to other departmental stores, speciality stores only deal with specific brands or products, which help customers to easily go to purchase a product. We can also see in the picture that a customer is buying her choice of product from a speciality store without any hassle, unlike in departmental stores. We can also understand it through an example like, if a person is looking for an electrician for their house, they can simply go to an electricity shop for the same, unlike wandering around to find an electrician in the market.
Specification of products
Under speciality stores, there found to be specialisation of products as to the need of customers. Due to this specification, customers get a chance to expertise in their choices. This is the advantage of speciality stores that customers can find specialisation and expertise in the products. Presently, people try to save time for themselves, so they particularly choose to go for specific stores so that they can find quality products. In the picture, you can see a place which is fruits specific. If anyone wants to buy fruits, they can go to this place to buy fruits, depending on quality, quantity, and speciality. Due to specification in speciality products, we can find knowledgeable staff there, who only needs to gather information and knowledge related to one or two products in which store is dealing. This is the advantage of working in a speciality store, unlike a person who is working in departmental store that have very less knowledge about the products in the store.
Lack of Diversity
In speciality store, due to specification of one or two products, there is lack of variety. It directly means that when the customer wants a specific product, only then he will prefer to go to the speciality store; otherwise, he will go to other stores where all the products are available for their need. In this picture, it can be seen that they are only dealing with breads and products related to breads, that means if a customer wants to buy bread, only then he will prefer this store otherwise he will go to other stores according to his needs. This also restricts their source of income, as compared to other stores. This is one of the disadvantages of speciality stores.
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