Characteristics of Order Takers
Collect orders- Order takers are supposed to collect orders from the customers.
Assist- Order takers assist customers while they make a purchase.
Donâ€™t persuade- Order takers do not convince or persuade the customer to buy more from their company.
Gentler approach- Being salespersons, order takers are expected to increase the sales of the company. But, they take a gentler approach towards it. For example, making a minor suggestion to the customer about the other products of the company.
The expectation of accuracy- The company expects maximum accuracy from order takers while collecting orders from the customers.
Communication skills- Order takers are required to have good communication skills so that they can collect orders from customers, assist them, and prevent them from getting annoyed in the process.
The expectation of information- Order takers are expected to have complete and accurate details about the orders they collect. Often, customers contact order takers to inquire about their orders.
Importance of Order Takers
A company needs both order takers and order getters in a suitable ratio. Order takers are key figures when it comes to handling excess demand for the products of the company. Often, customers want to make a purchase and do not want the salesperson to persuade them to buy more. In this situation, an order taker simply takes the order from the customer and passes on the order details to the company, without prodding the customer to buy more.
Order takers can be seen as retail store clerks, assisting the customer in making a purchase and handling checkout of products. They can also be seen as customer service executives, taking feedback, complaints, and inquiries about the products of the company.
Order takers reduce the burden on companies by taking orders and recording them in the maximum possible accuracy. They serve as middlemen between the customers and the company. Customers place their orders and check back with the order takers about their orders.
Order takers increase the sales for the company by garnering the trust of the customers through their politeness and diligence. Customers often come back to make more purchases through order takers.
Types of Order Takers
Inside order takers- Inside order takers are present inside the store of the company. A common example of inside order takers is retail store clerks. They do not interrupt the customer while he or she makes a purchase. But, if the customer asks for assistance, the order taker provides it. The order taker handles the check out of the purchase.
Delivery salespeople- Delivery salespeople are concerned only with the delivery of the products or services. They do not convince the customer to make a new or a bigger purchase. But, prompt and correct delivery drives the customer to buy more from the company.
Outside order takers- Outside order takers are present outside the store or the company. They may be miles away from the store or the company office. They are connected to the customers or the company through telephone or the internet. Other outside order takers visit the customer to collect an order. But, this is done only on the request of the customer. They still do not persuade the customer to buy more.
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