Nike: The Great Brand Storyteller
Nike is not only a world-class brand and market leader, they are known as one of the great brand storytellers. Nike has done a wonderful job conveying their brand sensibilities and mission through the rich marketing content that they have produced.
In this assignment, weâ€™ll take a deeper look into the stories that Nike tells their target market.
WatchÂ Abstract: The Art of Design | Tinker Hatfield: Footwear DesignÂ https://www.youtube.com/watch?v=kaSvGVhtszo
Answer the followings (minimum 350 words, combine 1 to 3)
1.Â In your own words, write a synopsis of the video and discuss all relevant details.
2. Discuss how Nikeâ€™s history has contributed to its current brand story.
3. Provide 3 examples of marketing content (screenshots) that Nike has created that is indicative of their overall mission.
Note: Write a minimum of 350 words for above 3 questions, conveying your own thoughts and views.
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