The fuel that feeds our economic growth

Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Entrepreneurship is…..
• The fuel that feeds our economic growth – Alan G. Weinstein SEE5
• Transforming caterpillars into butterflies – Jeff Timmons SEE1
• The font of economic life – Steve Spinelli SEE8
• Optimism with a goal and a plan – William Bankert SEE18
• Creative, liberating, and fun; money is fine for keeping score – Michael Ullmann SEE4
• Sculpting souls – Ramon Molina CH03
• To have the vision, guts, and persistence to initiate change – Daniel Macros SEE20
• More variables than known facts – Viljem Psenicny SEE10
• Changing the world – Hiedi Neck SEE17
• A proactive mindset – Patti Greene SEE12
• The vision to see opportunities, the skills to make them realities, and the work ethic to get going
– Jose Romaguera SEE13
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Celebrating 20 Yeas of Price Babson Symposia for Entrepreneurship Educators
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Innovation to Market (A): Class 02
Kanetaka M. Maki, Ph.D.
[email protected]
Visiting Assistant Professor
Rady School of Management
University of California San Diego
2
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Discussion
• What did you learn from last session?
• How did you use it in daily life?
3
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Todays Agenda
• First Half: Course Overview
• Class Participation, Individual Assignments, Team
Assignments, Grading
• Second Half: Idea Generation Process
• Idea Generation Workshop (Experiencing the idea
generation process)
4
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Any housekeeping questions?
• iClicker?
• TritonEd?
• Course Reader & Textbook?
• Assignments?
• Grading?
• Extra credit?
• Name card?
• How to call me?
• Magic Word: Entrepreneurship
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Comments / Requests
• I have a class in the Mandeville (around Revelle college) that will end at 4:50pm every Monday and Wednesday. Is it possible that quizzes are a little later?
• I‘m not good at expressing myself and I’m afraid my class performance will be lower
• I think the class participation aspect would be more complicated since there are more
students in the classroom and less number of chance to make useful contribution through
comment.
• the PUID section of this form is only numbers, but ID’s have a letter prefix
• Please try to increase the speech volume when students are discussing because the
voices of students overpower the voice of professor.
• Professor, please try to end class on time if you can.
• I noticed that I failed to submit this form by the end of the class, and hope this late
submission will work!
6
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Contribution Point
• 3 points for each class
• 1 point for class attendance (by iClicker)
• 1 point for submission of class contribution sheet on time
• 1 point for quality of the comments / takeaways on the class contribution
sheet
• 3 points per class x 10 classes = maximum 30 points
• I may customize the formula later in the course.
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Todays Agenda
• First Half: What is Entrepreneurship?
• Case Study: Movie “October Sky”
• Second Half: Idea Generation Methods
• SCAMPER
• Tips for brainstorming
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
First Half:
What is Entrepreneurship?
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
October Sky
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
10 minute break
Be punctual
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Reading Quiz
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Which of the following companies started in a garage?
(A) HP
(B) Walt Disney
(C) Apple Computer
(D) All of above
A Garage and an Idea: What more Does an Entrepreneur Need?
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
True or False:
By providing an inaccurate portrayal of the process by which
many individuals become entrepreneurs, the legend of the
garage entrepreneur offers the wrong lessons.
(A) True
(B) False
A Garage and an Idea: What more Does an Entrepreneur Need?
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Did Steve Jobs, the founder of Apple, have industrial
experience before starting his own company?
(A) Yes
(B) No
A Garage and an Idea: What more Does an Entrepreneur Need?
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Why does organizational experience increase the
probability that an individual may start a new company?
(A) Organizations create opportunities for individuals to build confidence in their
abilities to create and run a new company.
(B) Organizations provide access to broad industry knowledge and fine-grained
information about entrepreneurial opportunities.
(C) Organizations help individuals for social networks that facilitate the
mobilization of resources necessary to form a new company.
(D) All of the above.
A Garage and an Idea: What more Does an Entrepreneur Need?
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Which statement more adequately explains the
entrepreneurial process?
(A) The lone individual who relies primarily on his/her extraordinary
efforts and talent to overcome the difficulties inherent in creating a
new organization.
(B) Social relations help would-be entrepreneurs not only to garner the
support needed to form the new business, but also to identify the
entrepreneurial opportunities on which new business can be built.
A Garage and an Idea: What more Does an Entrepreneur Need?
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
New Venture Creation Chap 1:
The Global Entrepreneurial Revolution for a Flatter World
• Why is entrepreneurship important?
18
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
19
Why is entrepreneurship important?
Source: Timmons “New Venture Creation”
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Why Entrepreneurship is Important?
• Job Creation
• New firms created 81.5 percent of the net new jobs from 1969 to 1976.
• New Venture Formation
• Creates economic and social mobility
• Is opportunity-centered and rewards talent and performance
• American Dream: For the Young at Start!
• The Self-Employed
• The highest level of personal satisfaction, Challenge, Pride
• New Industry
• Philanthropy and Leadership
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Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
What is the average age of
entrepreneurs / founding a
company?
21
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
22
https://hbr.org/2014/04/how-old-are-silicon-valleys-top-founders-heres-the-data
Approximate average: 33 years old
Kanetaka M. Maki, Ph.D. [email protected]
-maki.org
Rady School of Management, UC San Diego http://www.kanetaka
-maki.org
/
23
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Garage Beliefs
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http://www.businesspundit.com/11-famous-garagestartups-that-rule-the-world/
https://yourstory.com/2014/11/indianstartups-from-apartments/
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Implications
1. Some organizations (i.e. small and young, particularly) are conductive
to preparing employees for entrepreneurship.
• Information for the opportunities, skills to start a company, finding founding
team, and access to key resource providers (i.e. suppliers, customers)
2. Established companies are natural incubators for the entrepreneurial
ideas of employees.
3. Deemphasizing the legend of the entrepreneurial garage is important.
4. Prior work experience is critical in the entrepreneurial process.
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What are the implication to YOU?
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Second Half:
Idea Generation Methods
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Topics / Objective
• Idea Generation Methods
• By the end of the session, you will
• gain the skills to generate new ideas.
• be able to use few frameworks to generate business ideas.
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
28
• SCAMPER is a very powerful idea generation and creativity technique.
• It is an especially useful technique to generate ideas if you intend to
improve a service or product.
https://www.cleverism.com/idea-generation-problem-solving-using-scamper-technique/
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
What is Scamper?
• The SCAMPER idea generation technique is founded on the belief that
everything new is an alteration of something already in existence.
S – Substitute
C – Combine
A – Adapt
M – Modify
P – Put to another use
E – Eliminate
R – Reverse
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Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
How to apply it to our product / service.
• To start with, you should take an existing service or product.
30
How can we create new products based on iPod Touch?
Example: iPod Touch
From https://www.apple.com/shop/buy-ipod/ipodtouch/128gb-space-gray
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
S- Substitute
• What can you substitute?
• What can be used instead?
• Who else instead?
• What other ingredients?
• Other material?
• Other process?
• Other power?
• Other place?
• Other approach?
• Other sounds?
• Other forces?
Adapted from
http://www.gcs.k12.nc.us/cms/lib05/NC01000806/Centricity/Domain/10/pwerpoint_on
_SCAMPER.ppt
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
32
Substitute by different colors!
https://www.apple.com/au/shop/buy-ipod/ipod-touch
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Some Questions
• What resources or materials can you swap or substitute to enhance the product?
• What process or product could you utilize?
• Can you utilize other materials or ingredients?
• Can you change its color, sound, smell or roughness?
• Can you modify its shape?
• Which rules can you substitute or change?
• Is it possible to replace someone involved?
• Can you utilize the idea in another place?
• What would happen if you modified your attitude or feelings towards the product?
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Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Trigger words and example:
• Some examples of trigger words for ‘Substitution’ are: colorize,
alternate, rename, proxy, reposition, stand in, replace, surrogate, fill
in, relieve and repackage.
• An example for ‘Substitution’ would be Boeing utilizing new
composites in their aircraft so that they are lighter and fuel efficient
to a greater degree.
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Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
C- Combine
• What can you combine or bring together somehow?
• How about a blend, an alloy, an assortment, an ensemble?
• Combine units?
• Combine purposes?
• Combine appeals?
• Combine ideas?
Adapted from
http://www.gcs.k12.nc.us/cms/lib05/NC01000806/Centricity/Domain/10/pwerpoint_on_SCAMPER.ppt
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
36
iPod Touch Case iPod Case + Card Holder
http://www.speckproducts.com/apple/ipod-touchcases/ipod-touch-5g-cases/fabshell-ipod-touch-5gcases/IT5G-FS.html
https://www.aliexpress.com/item/case-for-Apple-iPod-Touch-5thGeneration-Premium-Leather-Flip-Wallet-Bag-Cover-with-standand/32727558314.html
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Some questions:
• What parts, ideas or materials could be possibly combined?
• What could they be combined with to optimize uses?
• What could be the result of combining the product in question
with another, to develop something new?
• What could be the result of combining objectives or purposes?
• How to combine resources and talent to develop a new way of
thinking directed at the product?
• Can different elements be combined to enhance it?
37
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Trigger words and example:
• Some examples of trigger words for ‘Combine’ are: become
one, bring together, come together, conjoin, intermix, link,
mingle, package, unite, amalgamate, link, relate, and
commingle.
• The Gutenberg printing press is a great example of
something that was the product of “combining.” Gutenberg
came up with the movable type printing press by way of
combining a coin punch with the grape press mechanism.
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Kanetaka M. Maki, Ph.D. [email protected]g
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
A-Adapt
• What can you adapt for to use as a solution?
• What else is like this?
• What other idea does this suggest?
• Does past offer a parallel?
• What could I copy?
Adapted from
http://www.gcs.k12.nc.us/cms/lib05/NC01000806/Centricity/Domain/10/pwerpoint_on_SCAMPER.ppt
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
40
Car Navigation
https://www.imore.com/best-turn-turn-navigation-apps-iphone
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Some questions:
• Is there a solution you can take from somewhere else and mold it to
suit this one?
• Is there a similarity between the current situation and something
else?
• Is there another context you can position your product in?
• What or who could you imitate to adapt this product to fulfill another
use or purpose?
• What else does the product resemble?
• What other ideas or products can you utilize for inspiration?
• Are there any ideas outside your field that you can incorporate?
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Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Trigger words and example:
• Some examples of trigger words for ‘Adapt’ are: acclimatize,
adopt, alter, become, accustomed, change, conceptualize,
emulate, find your fit, get a feel for, incorporate, match,
readjust, revise, settle in, vary, amend, bend, conform,
familiarize, make suitable, refashion, transform, revise,
modify.
• Facebook was created for laptop and desktop browsers but
rapidly adapted for utilization on mobile phones.
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Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
M- Modify
• Can you change the item in some way? Change meaning, color,
motion, sound, smell, form, shape? Other changes?
• Also: Magnify: What can you add? More time? Greater
frequency? Stronger? Higher? Longer? Thicker? Extra value?
Plus ingredient? Duplicate? Multiply? Exaggerate?
• And: ‘Minify’: What can you remove? Smaller? Condensed?
Miniature? Lower? Shorter? Lighter? Omit? Streamline? Split
up? Understate?
Adapted from
http://www.gcs.k12.nc.us/cms/lib05/NC01000806/Centricity/Domain/10/pwerpoint_on_SCAMPER.ppt
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
44
iPad
https://www.apple.com/shop/buy-ipad/ipadpro/10.5-inch-display-64gb-space-gray-wifi
Kanetaka M. Maki, Ph.D. [email protected]
-maki.org
Rady School of Management, UC San Diego http://www.kanetaka
-maki.org
/
45
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Modify Questions:
• Can you change an aspect of your
process or product to enhance it?
• Can you think of any ways to modify
the shape, feel, appearance, color or
form of your product?
• What can you add to change this
product?
• What can you highlight or emphasize
to produce more value?
• What aspect of the product can you
make stronger to develop something
new?
• What would happen if you modified
the process in some way?
• Is there a fresh twist?
46
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Magnify Questions:
• Is there anything you can make
bigger, higher or larger?
• What can you overstate or
exaggerate?
• Can you increase the frequency?
• What can you duplicate? Is it
possible to create multiple copies?
• Is it possible to include additional
features or otherwise add extra
value?
• What would be the outcome of
exaggerating a component?
• Is it possible to raise the price by
increasing value?
47
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Trigger words and example:
• Some examples of trigger words for ‘Modify/Magnify’ are:
amplify, boost, expand, grow, increase, lengthen, multiply,
overstress, strengthen, augment, enlarge, heighten, raise
and stretch out.
• Fancy hands altered the virtual assistant model by
developing a system to facilitate an expansive distributed
team to cope with the tasks, rather than making all to be
seated in an office.
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Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
P- Put To Other Uses
• How can you put the thing to different or other uses?
• New ways to use as is?
• Other uses if it is modified?
Adapted from
http://www.gcs.k12.nc.us/cms/lib05/NC01000806/Centricity/Domain/10/pwerpoint_on_SCAMPER.ppt
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
50
iPhone
https://www.boostmobile.com/phones/apple-iphone-6.html
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Some questions(1):
• Is it possible to utilize this product
elsewhere, maybe in another
industry?
• Who else can utilize this product?
• Would this product function
differently in a different setting?
• Is it possible to recycle the product’s
waste to create something new?
• What else could it be utilized for?
• How could a child or older person
utilize it?
• Is it possible for people other than
the intended target market to be
able to use it?
• Can you utilize this idea in an
alternative place?
51
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Some questions (2):
• Can people with various disabilities
utilize it?
• Are there other ways to utilize it in
its present form and shape?
• Could it be utilized in another
context?
• Can you utilize this idea in other
industries or markets?
• Would the manufactured good work
in different places?
• If you didn’t know anything about it,
would you be able to comprehend
the objective of this idea/product?
• Is there some other problem that
your product may be a solution for?
• What are the many diverse ways
that the product finds use?
52
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Trigger words and example:
• Some examples of trigger words for ‘Put to another Use’ are: abuse,
avail yourself of, bring into play, deplete, employ, exercise, expand,
get through, luxuriate, manage, mistreat, reposition, spend, take
pleasure in, use up, waste, work, apply, behave, contextualize,
employ, exhaust, handle, take advantage of, utilize, work, wear out
and treat.
• Food waste from grocery stores and restaurants would usually end up
in landfills, and putrefy. However, Ecoscraps converts food waste into
compost. This is a good example of putting something to another use.
53
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
E- Eliminate
• What can you eliminate?
• Remove something?
• Eliminate waste?
• Reduce time?
• Reduce effort?
• Cut costs?
Adapted from
http://www.gcs.k12.nc.us/cms/lib05/NC01000806/Centricity/Domain/10/pwerpoint_on_SCAMPER.ppt
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
55
iPod Shuffle
https://support.apple.com/ipod/ipod-shuffle
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Some questions:
• How can you simplify or streamline this product?
• What can you tone down or understate?
• What components can be taken out without changing function?
• What would be the outcome should you take away a component of the product? What
would replace the component/part?
• Is it possible to eliminate the rules?
• What features, rules or parts can you eliminate? Or can you remove extraneous details?
• How can you minimize cost, effort or time?
• How can you make it lighter, faster, smaller or more fun?
• What is unnecessary or non-essential?
• Should you break it into different parts?
56
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Trigger words and example:
• Some examples of trigger words for ‘Eliminate (or Minify)’
are: abolish, curb, disregard, eradicate, excrete, exterminate,
jettison, lessen, liquidate, moderate, pass, purge, reject,
restraint, simplify, throw out, underemphasize, wipe out,
control, destroy, exclude, temper and waste.
• Microsoft invented Windows 8 to do away with requiring a
mouse.
57
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
R- Rearrange
• What can be rearranged in some way?
• Interchange components?
• Other pattern?
• Other layout?
• Other sequence?
• Transpose cause and effect?
• Change pace?
• Change schedule?
Adapted from
http://www.gcs.k12.nc.us/cms/lib05/NC01000806/Centricity/Domain/10/pwerpoint_on_SCAMPER.ppt
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
59
Apple Watch
https://www.apple.com/shop/buy-watch/apple-watch
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Some questions (1):
• Can you interchange
components?
• Can you transpose cause and
effect?
• Can you transpose negatives and
positives?
• Can you interchange the
patterns or layout?
• What is the best way to
interchange the patterns or
layout?
• What other sequence, layout or
patterns can you use? Can you
think of any?
• Can you modify the schedule of
delivery or pace?
• How can you reorganize this
product?
60
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Some questions (2):
• Can you modify the order of
steps in your process?
• What other arrangement may be
better?
• What would be the outcome of
process reversal?
• What if you turned it upside
down?
• How can you reverse roles?
• Can you rearrange or reverse the
concept you already have?
• What if you engaged in the exact
opposite of what you originally
intended?
• How could you accomplish the
opposite effect?
61
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Trigger words and example:
• Some examples of trigger words for ‘Rearrange’ or ‘Reverse’ are:
adjourn, back up, change, drive backward, invalidate, move
backward, overturn, put off, readjust, relocate, reorder, repeal,
reschedule, retreat, switch, turn around, withdraw, annul, delay,
postpone, quash, rearrange, reposition, swap and undo.
• Lyft and Uber have rearranged the process by which people search for
a taxi. The latter don’t really have to search for one – they just order a
ride using their application.
62
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Your Turn to SCAMPER
• You have a drone. Apply SCAMPER to the drone. Record your
answers for each on your chart paper. You may draw pictures to
help you explain your answers.
• S-substitute
• C-combine
• A-adapt
• M-modify
• P-put to other uses
• E-eliminate
• R-rearrange Adapted from
http://www.gcs.k12.nc.us/cms/lib05/NC01000806/Centricity/Domain/10/pwerpoint_on_SCAMPER.ppt
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Here are 7 ways to help you come up
with your Big Idea (from Chic CEO):
1. Start asking friends and family or post to Facebook/Twitter, “What is
the most annoying thing you have to deal with on a daily basis?”
• Use these answers to start a conversation with them about what would make
that task easier and more enjoyable.
2. Think green
• There are so many wasteful activities that we engage in everyday. Take a look
around your house and determine what is the most wasteful, see if you can
improve upon it.
Adapted from Lamar Ruthenford’s slide
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Here are 7 ways to help you come up
with your Big Idea (from Chic CEO):
3. Talk to little kids.
• Ask them to identify an object that you’ve given them, like a
sparkplug or a teakettle. They will come up with the wackiest
answers and might spark some creative thoughts.
4. People-watching can help identify areas of invention.
• After a few minutes of watching a young woman at a table
decide where she should put her very expensive handbag,
wouldn’t you love to hand her a purse hook? Well that’s exactly
how it was invented.
Adapted from Lamar Ruthenford’s slide
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Here are 7 ways to help you come up
with your Big Idea (from Chic CEO):
5. Compartmentalize your household.
• Make a list of all of the rooms in your home and do some brainstorming in those
areas. Garage, kitchen, living room, playroom, backyard, office, etc.
6. Take a close look at any hobbies you or your family love, is there any
opportunity to create in those spaces?
• Maybe you are an avid runner and it sure would be great to have a water bottle
that had a secret compartment to hold your keys and ID.
7. Think of specific groups and brainstorm around their needs.
• Kids, women, couples, pets, etc.
Adapted from Lamar Ruthenford’s slide
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Takeaways
• In every session, I will ask what your “takeaways” are from the
class.
• Listening to other people’s takeaways is the best way for you to
gain more understanding about the topic.
• How can you use today’s experience to come up with new
business ideas?
67
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Class 03 – Preparation
• Topics
• Business Idea Generation Methods (2)
• Case: “IDEO Product Development”
• Bioinspiration
• Opportunity Recognition
• Reading
• [Required]
• Peter F. Drucker, “The Discipline of Innovation”, Harvard Business Review, August 2002 [CR: 3A]
• Stefan Thomke, “Ideo Product Development”, Harvard Business School Case, 2007 [CR: 8A]
• [Recommended]
• Chapter 4 [NVC], pp. 97-104 (“lean Commerce and Sustainable Enterprise Movements Are an Opportunity Sea Change”)
• Assignment
• Submit “Business Idea Generation I” (one per individual, see format on TritonEd)
• Submit “Case Study Analysis I” (one per individual, see format on TritonEd)
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
“IDEO Product Development”
Preparation Questions
1. How would you characterize IDEO’s process, organization,
culture, and management?
2. Decision point: should IDEO accept the Visor project as is (on a
dramatically reduced schedule)? Should they try to persuade
Handspring’s management to change its aggressive launch
schedule? Or should they simply decline the project? In your
discussion, please consider the IDEO and Handspring
perspectives.
69
Kanetaka M. Maki, Ph.D. [email protected]
Rady School of Management, UC San Diego http://www.kanetaka-maki.org/
Thank you.
[email protected]

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