Strategic Marketing Planning

Chapter 15 Strategic Marketing Planning

 

L01. Organization & Strategy

– Organizations

– Business Firm

– Not-for-Profit Organization

– Firm, company, corporation, and organization

– Marketing strategy needs to be linked to thesocial goals of the company’s mission statement

Business plan – convey the value of yourcompany to investors, employees, future partners

– identify strengths, weaknesses, opportunities, andthreat (SWOT)

– a marketing plan is one component of a businessplan

Strategy organization’s long-term course of action thatdelivers a unique customer experience while achievingits goals

 

L02. Marketing Strategic

– Mission statement

Statement oftheorganization’sscope, oftenidentifying itscustomers,markets,products,technology,and values

– Goals

Profits, sales, market share, customer satisfaction, etc

– Marketing budget

-aligning marketing objectives and financial objectivesof a company

-consider realistic (expected), optimistic (best-case), pessimistic (worst-case) forecasts

-review past sales, upcoming contracts, and marketpredictions on emerging trends

 

L03. Marketing plan

– Planning phase

 

Phase Content  
1. situational analysis SWOT analysis strength, weakness, opportunity, threats
Industry analysis CREST, Porters five forces
Competitor analysis Direct/ Indirect
Company analysis Value chain
Customer analysis  
2. MarketProduct

Focus &

Goal Setting

Segmentation Target segmentation
Targeting Target profile
Positioning Strategy
Growth strategies  
3. Marketing Program Product Product life cycle, adoption rate
Price Skimming, Penetration
Promotion Integrated marketing communication
Place Direct/indirect distribution channel
4. Implementation Phase budget  
schedules  
5. Evaluation Phase Identify deviation  
Act deviation  

 

L04. Growth strategies

– Boston Consulting Group’s (BCG) growth-share matrix

Category Feature
Stars Generate considerable income
Question mark Have potential to become stars or cash cows
Cash cow Generate strong cash flow
Dog Generate little profits

Get Professional Assignment Help Cheaply

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason may is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Our essay writers are graduates with diplomas, bachelor’s, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college diploma. When assigning your order, we match the paper subject with the area of specialization of the writer.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

How It Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

 

 

 


Get Professional Assignment Help Cheaply

fast coursework help

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason may is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Our essay writers are graduates with diplomas, bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college diploma. When assigning your order, we match the paper subject with the area of specialization of the writer.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

How It Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

 

smile and order essaysmile and order essayPLACE THIS ORDER OR A SIMILAR ORDER WITH STUDENT HOMEWORK HELP TODAY AND GET AN AMAZING DISCOUNT

order custom essay paper