As the digital era is flourishing, several people have been switching to virtual working and establishing businesses that are wired digitally and technologically. A popular example of the same is the marketing sector. In recent times, the marketing sector has transformed to become technologically and digitally wired. It has created the genre of â€˜Digital Marketing. Almost every business can gain benefits through digital marketing, making it a significant and lucrative sector. As e-commerce businesses are storing customerâ€™s data online, vulnerability to internet/cyber-crimes is increasing. Dealing with online crimes tends to increase cybersecurity expenses, consequently adding costs to the customers in the form of high prices. According to the insurance company (Hiscox), companies lost 1.8 billion dollars to online crime in 2019. As several companies are opting for digital marketing, it has become imperative to stay protected from internet/cybercrime. Internet crime has an impact on businesses, as hackers can exploit, steal, and tamper with accounts and personal details. It is essential for businesses operating only virtually to take precautionary steps for safeguarding businesses.
Phishing â€“ Phishing scammers are using emails, instant messaging, texts, social media texting, and other forms of direct interactions to extract details about the bank account, email logins, or social security. With such access, scammers steal money from bank accounts or use personal information for other incorrect purposes.
Ransomware â€“ Ransomware is a type of malware used by fraudsters to prevent access to digital devices. By data encryption on company computers and data servers, scammers demand money to release it back. Ransomware is one of the fasters growing internet crimes affecting businesses. As per estimates, Ransomware would constitute about 20 billion dollars in lost revenue in the year 2021.
Data Theft â€“ Another major challenge for any business is the theft of customer and client details by fraudsters. In recent times, high-profile data theft cases have been reported by Adobe, Yahoo, and eBay. Data theft is not just affecting corporate giants but is posing a huge threat for Small and Medium-sized Businesses (SMEâ€™s) too. As per findings, 60% of small enterprises affected by data theft lose business within a year.
Click Fraud â€“ Also known as IVT (Invalid traffic), it does not affect digital devices or networks but targets the marketing expenses on online advertising. If a company is executing a Pay-Per-Click (PPC) campaign on Google Ads, business competitors or organized fraudsters can click on the adverts and exhaust the ad budget of the company. As per reports, 15%-25% of all traffic on paid adverts is from non-authentic sources, implying that advertisers are losing a considerable amount to fraud. In 2020, digital marketers incurred an expense of at least 35 billion dollars.
Distributed Denial of Services (DDoS)/Flood Attacks â€“ Such attacks are directed to shut down a business or website, potentially offering database access to fraudsters. The security system is attacked through organized targeting by a botnet. The well-known cases of entire North Korean internet shutdown and infiltration of several American banks by Iranian hackers.
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