International Marketing Plan

MKTG 732: International Marketing Plan – Major Term Project (Group) Fall 2020

Week of November 1, 2020 – Week 8

Written Report: 20% DUE: Week 12

Overview: In a group of 2 or 3 students, you will work together in creating your International Marketing Plan that will be due in Week 12 of the semester. Ensure each group member understands and accepts their role and responsibilities for this project, and agrees to specific dates for meetings and submission. Also, you will choose a team leader, this person will be the key point of contact with the Professor. A cohesive team that is well prepared, is a critical component to a successful marketing pitch. This is a good opportunity to apply your interpersonal communication skills part of the course learning objectives.

All communication with me about this project MUST copy all team members.

Group formation will be completed in Week 7. Your Professor will assign to your group – a Canadian company, their product(s) and the target country that your company with be exporting its product(s) to.

Your group will take on the role of an internal international marketing team whose job to to assess the target country, determine the opportunity and develop a detailed marketing plan. 

Written report 20% due Week 12

The following is an outline or guide for your Written Marketing Report: It must be written in the voice of the International Marketing team of your company presenting their and analysis and recommendation to the company’s CEO and CMO.

  1. Country Analysis- A brief discussion of the country’s relevanthistory, population, demographics, working conditions, exchange rates, major industries. Plus an analysis of the topics below and their impact on the your export and marketing plans.

When you write a fact or comment on a practice – think – why does this matter to your company, product and plans?

  1. Trade and Economic Situation
  2. Political System(structure, current stability of the government)
  3. Legal/Regulatory System(what challenges do the systems present)
  4. Social and Cultural Forces(race, religion, ethnicity, subcultures, business customs)
  5. Market Analysis
  6. Target Market Development – segments, product need, product awareness Consumer buying habits – shopping habits, product-use. Consider your distributor targets as well. How does the country or region’s culture  impact the target market
  7. Region – Describe the market(s) in which the product is to be sold: Region(s), Forms of transportation and communication available in that (those) region(s),
  8. Advertising and Promotion – What are the IMC tools that you would recommend to reach your target market Pricing strategy
  9. Competitor Analysis-Compare and contrast your product and the competitions product.

         – Brand name, Features, Package, etc. Competitor’s prices, promotion and advertising methods

  1. Detailed Marketing Plan (IMC)
  2. Marketing Objective– forecast market share and sales volume
  3. Marketing Strategy–  clear and specific identification and description of the target market
  4. Marketing Mix – Product, Promotion, Price, Distribution.
  5. Summary and conclusion 
  6. Appendix– Tables, charts, exhibits
  7. Works Cited

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You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

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