DiscussionÂ PR Crises In The NFL The NFL (National Football League) has been in a PR crisis for the last couple of seasons. Theyâ€™ve had two major issues constantly in the news.
1. In your opinion, which has been worse for popular sentiment, the CTE epidemic (Chronic traumatic encephalopathy) or the controversy over the national anthem?
2. What should the NFL do to address the public relations problems theyâ€™re having?
Assignment 2 â€“ 1 Paragraph
Advertisements are often at their best when they trigger
an emotional reaction in their audience.
1. Show and discuss an example of an advertisement that
gave you a positive emotion. What made it so
2. Show and discuss an example of an advertisement that
gave you a negative-positive emotion. What made it so
3. What was the emotional â€œtriggerâ€ for you for each?
Assignment 3 â€“ 1 Paragraph
We have spent a good deal of this class exploring the advantages and strategies of integrated marketing communications (IMC). Research a brand that you feel is doing a great job of IMC. Write a post in which you summarize what they are doing and how they are doing it. Give some examples.
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